![]() ![]() ![]() London startup Yieldify has been hit with a second lawsuit from competitor Bounce Exchange, again alleging that it copied its code. The more recent suit also names some of Yieldify's customers as defendants in the suit.īounce Exchange, a New York-based company, alleges in New York and Texas court filings that it gave Yieldify executives a demonstration of its product in 2013 and that Yieldify went on to launch a very similar competing product.įounded four years ago, Yieldify builds e-commerce software that helps online retailers convince people to buy products online by tracking customer behaviour and providing prompts where necessary. Yieldify founder Jay, left, and Meelan Radia. Account icon An icon in the shape of a person's head and shoulders. ![]()
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